KATARIA ENTERPRISE

The focus is on integrated Marketing, Warehousing and Supply Chain Managment. Kataria's transport infrastructure, Warehouse Infrastructure and Wide Marketing Network, IT systems, cutting - edge technology solutions and an intensive knowledge of India allows it to tailor its products to meet every customers' unique needs. Kataria offers a wide range of options and does not waver in its focus on quality, reliability and speed.

Kataria is the preferred distribution solution provider in India today. Kataria ’s customers include companies from industries such as Foods, FMCG Products and Breverages..

Kataria offers systematic and effective Service Solution in Supply Chain Management, Warehousing and Product Promotion.

PRODUCT PROMOTION

Marketing or product promotion is an integrated communications-based process of Kataria, through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services.

Kataria using a sales orientation focuses primarily on the selling and promotion of a particular product Consequently, this entails simply selling an already existing product, and using promotion techniques to attain the highest sales possible.

SUPPLY CHAIN MANAGMENT

Successful SCM requires a change from managing individual functions to integrating activities into key supply chain processes. Marketing, responding to customer demand, communicates with several distributors and retailers as it attempts to satisfy this demand. Shared information between supply chain partners canonly be fully leveraged through Process integration process integration. Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems and shared information.

The key supply chain processes are:

	1.	Customer relationship management	2.	Customer service management	3.	Demand management
	4.	Order fulfillment	5.	Physical distribution	6.	Procurement

Warehouse Management

A warehouse management system, or WMS, is a key part of the Supply chain supply chain and primarily aims to control the movement and storage of materials within a warehouse and process the associated transactions, including shipping, receiving, putaway and picking. The systems also direct and optimize stock putaway based on real-time information about the status of bin utilization.

Our Warehouse Managment System adopted hi-technolgoy such as High end Servers, SMS Mobile technology, Barcode Scanners, IVRS Systems,Web Based tools and Logistics Managment Software to efficiently monitor the flow of products. Once data has been collected, there is either a batch synchronization with, or a real-time transmission to a central database.The database can then provide useful reports about the status of goods in the warehouse.

The objective of a warehouse management system is to provide a set of computerised procedures to handle the receipt of stock and enable a seamless link to order processing and logistics management in order to pick, pack and ship product out of the facility.

Kataria provides end-to-end solotuon With this basic three tools, now kataria is marked as india's 5th largest Markeintg Managment, Supply Chain Managment and Warehouse Managment Company.

The following results shows our achivments:

No. Of State:	4 (Gujarat, Maharashtra, Rajasthan, Madhya Pradesh)
No. of District Covering :	56 (Fifty Six)
No. of Dealers :	331 (Three Hundred Thirty One Only)
No. of Retailers :	More than 1,25,000 (One Lac Twenty Five Thousand Only)
No. of Route Covered Every Day :	40 (Forty Only)
No. of Transport Vehicle Moving Every Day :	70 (Seventy Only)
No. of K.M. (Kilometer) Transport Movement Every Day :	19,000 (Ninteen Thousand Only)
No. of K.M. (Kilometer) Every Hour :	792 K.M. (Kilometer) /Hour Working (24 x 7)
Population Coverage :	More than 12 Crore

Morethan 100 special colsed body container for timely & safe distribution

Marketing to the smallest town having population under 1500 people.